Michels Warren has worked with ice-cream franchise Wendy's since 2007, supporting the Adelaide-based company's marketing and communications unit with a comprehensive package of communications support services.

This work involves high level advice to the CEO and senior management, advice to franchisees and staff as well as crisis and issues management when required. Michels Warren has assisted Wendy's closely on a retail level and ensured the company's promotional material receives maximum exposure in online, broadcast and print media.