Arafura Resources is a Perth-based mining company that recently announced it had chosen the City of Whyalla as its preferred location for the construction of a $1billion complex for processing Rare Earths, an emerging commodity used in a range of sustainable and high tech products.

The announcement was the culmination of a process which involved Michels Warren undertaking a comprehensive stakeholder analysis and engagement strategy, producing communications collateral in conjunction with ChinaShop, a video and all media materials. The media event resulted in blanket lead coverage throughout South Australian media and beyond.